Anggun C Sasmi; Why is She famous
A musical prodigy who had a slew of hit records in her home country as a teenager, Anggun C Sasmi has since found fame in Europe and the rest of Asia with a string of smash songs in the past five years.Anggun C Sasmi has a unique look
that separates her from the normal crowd of female singers out there. With her sensual blend of Asian ethnicity, she is a definite honey on the rise. Her sexiness is not an overt, flaunted and obvious quality but is rather mysterious and enticing. Overall, a much better challenge than some of the transparent female singers on the scene today.
With millions of albums sold in her native country, Anggun is perhaps the most popular artist ever to emerge from the cultural melting pot known as Indonesia. A relative unknown to North American audiences
, Anggun Cipta Sasmi has been a staple on the music scene for almost two decades.
Born on April 29, 1974 in the capital city of Jakarta, her musical family had a profound impact on her life. With the melody of music all around her day and night, Anggun was raised to become a performer of some kind.
At the tender age of nine, Anggun C Sasmi or Anggun released an album
and soon became a star in Indonesia. Three years later, a veteran of the industry
, she began a collaboration with reputed producer Ian Antono that spawned six hit albums over a seven-year period. Her sound at the time was influenced by rock and Western music in general. A veritable star in her homeland, Anggun founded a record company at 19 years old and began to produce on her own.
Always ready for a new challenge, the young singer left the comfort of home in 1995 for London and then Paris. Without the benefit of the native language but with a few precious connections, Anggun formed a partnership with a known songwriter/producer named Erick Benzi. The resulting album, Snow On The Sahara, cemented her place as an international artist with broad appeal. In fact, one of her songs from the album was used in a major advertising campaign by Swatch.
, Anggun Cipta Sasmi has been a staple on the music scene for almost two decades. Born on April 29, 1974 in the capital city of Jakarta, her musical family had a profound impact on her life. With the melody of music all around her day and night, Anggun was raised to become a performer of some kind.
At the tender age of nine, Anggun C Sasmi or Anggun released an album
and soon became a star in Indonesia. Three years later, a veteran of the industry, she began a collaboration with reputed producer Ian Antono that spawned six hit albums over a seven-year period. Her sound at the time was influenced by rock and Western music in general. A veritable star in her homeland, Anggun founded a record company at 19 years old and began to produce on her own.Always ready for a new challenge, the young singer left the comfort of home in 1995 for London and then Paris. Without the benefit of the native language but with a few precious connections, Anggun formed a partnership with a known songwriter/producer named Erick Benzi. The resulting album, Snow On The Sahara, cemented her place as an international artist with broad appeal. In fact, one of her songs from the album was used in a major advertising campaign by Swatch.
In 1998, Anggun C Sasmi received her first taste of the United States when she was featured on the Lilith Fair tour. She has also appeared on the Rosie O'Donnell Show and is hopeful that forthcoming releases will break into the North American market. Until then, however, Anggun will have to remain content to please her vast and loyal global fan club.
Our expectation is that she will find a niche in North America, because based on experience with her musical style, it does translate well. She can sing in a variety of languages with equal skill and has the potential to be an international superstar, like a Celine Dion
or Shakira
. What she needs now is a juggernaut marketing machine behind her. In terms of her fame to date, Anggun has established a loyal following in Asia and Europe and other parts of the world. She could get by quite well without America but there is no doubt that with an airwave and MTV rotation, Anggun C Sasmi could become a household
name.
