Ingenuity engine-an artist driven and owned by the Visual effects studio-ready with a wide range of work in a 3D music video for "Wide Awake," which was written for the 3D "Katy Perry: part of Me" in the movie, which opened July 5. The video was directed by Tony t. kai production company DNA.
Ingenuity engine delivers a wide range of shots in 2D and 3D video, which takes you to develop fantasy Perry journey through his imagination. "Wide Awake" starts Perry completing the video for "California Gurls." When he gets to his dressing room, he falls into another world. A magical place he meets himself and two face obstacles, together with the younger version, even if they do develop a 3D labyrinth.
"All of the graphics, we have created the" Wide Awake "was to start in the 3D elements," explains that David Lebensfeld, ingenuity engine, Creative Director. "A fast-paced music videos such as this, we are usually a lot of 2D elements and spend most of our time, composition, but the" Wide Awake "all smoke, particle effects and matte paintings were created in 3D and rendered in both eyes, which require considerably more work at the same time, the tight schedule."
Ingenuity engine delivered more than 140 shots in less than three weeks, matte paintings, set extensions, various smoke, fog, Fireworks and sparks effects and CG elements, such as the flock of CG butterflies that are flying off Perry's dress.
"To create a flock can be modeled by a series of unique butterflies, a number of unresolved reference photography," says Lebensfeld. "Then these individual butterflies were rigged and animated the original during the flight, which was complemented by the particle system to give each a butterfly, its own unique animation and flight path. The hero of the foreground of butterflies were hand animated the transition to the next scene and take advantage of we were working with a 3D depth "
For the layout of the "Wide Awake" was made in Foundry's NUKE and NUKEX, Andersson Technologies SynthEyes and tracking was completed (tm). The CG was created in 3ds Max from Autodesk (r) (r) Sitni Sati smoke and Thinkbox software Krakatoa (tm).
"We are fortunate to have a long history of DNA. Working closely with Tony and the DNA team allowed us to visualize and realize they imagined, it seems, "adds Grant Miller, ingenuity engine, Creative Director. "The music video industry, due to the nature of the fast pace of speed is of the essence. We are very proud of, that could not only gives a message of this caliber and very tight schedule, but also the amount of work on the stereo. Talking about that, "Wide Awake" is going to set the benchmark for 3D music videos and I think you're taking that set the bar really high. "
A Video running around the world and can be seen at http://www.katyperry.com. Panasonic introduces 3D version of "Wide Awake," the consumer electronics trade fairs such as the IFA in Berlin, also in the shops is the Panasonic VIERA TV on display around the world, will begin this fall.
Credits:
Artist: Katy Perry
Song: "Awake"
Label: Capitol Records
Video: Danny Lockwood
Directed by: Tony T, I guess
Production Company: DNA
Producer: Dawn Rose and Danny Lockwood
Director of photography: Stéphane Vallé
Stereographer: Glen Macpherson
Consultant For Panasonic: Ray Hannisian
Production designer: Benjamin Bamps
Editor: Jarrett Fijal Bonch
Telecine: company 3
Colorist: Dave Hussey
Visual Effects: Ingenuity engine
: Creative Grant Miller and David Lebensfeld
VFX Producer: Oliver Taylor
Executive Producer: Matthew Poliquin
Lead Compositor: Nicholas Sorenson
Compositor: Nicholas Daniels
Lead CG artist: John Martini
Lighting TD: Ryan Lathey
You can find more about ingenuity engine, www.ievfx.com, (www.facebook.com/ingenuityengine) on Facebook or Twitter (https://twitter.com/IEVFX).
