Local South Florida designers, students and fashionistas have stepped-up to the “Design Wars” Ga Ga Over Fashion Challenge, part of Simon Fashion Now® at Town Center at Boca Raton presented by Braman Motorcars of Palm Beach Bentley/Rolls Royce, and now need your Facebook vote to advance to the final creation stage! Fashion designers can win their share of $750, the title of Facebook Fan Favorite or Judges’ Choice and exposure to thousands of fashion fans online, in the media and at Town Center at Boca Raton.
Sixteen fabulous and fierce original ensemble sketches inspired by the most current fashion icon, Lady Gaga, will be showcased exclusively online at http://www.facebook.com/TownCtrAtBoca from August 16 - 28. Fans will see eye-catching and innovative uses of film, vinyl, flowers, feathers, mirrored balls, electrical wire and even motorized elements
“We were very impressed with the many sketches we received, which speaks volumes to the great local fashion design talents that we have in our own backyard,” said Ellen Korelitz, director of marketing and business development for Town Center at Boca Raton. “Fashion, music and pop culture fans may have a difficult time choosing their favorite sketch, but it is clear that all of this creativity and talent is sure to be a crowd pleaser as part of Simon Fashion Now.”
Town Center at Boca Raton Facebook fan page new visitors will automatically be prompted to vote for the design they would most like to see brought to life on the runway during Simon Fashion Now on September 24 at Town Center at Boca Raton. Existing Town Center at Boca Raton Facebook fans can click http://www.facebook.com/TownCtrAtBoca?sk=app_95936962634 or find the contest link on the left side of the page. Voters can select to have their choice automatically show-up on his/her Facebook feed where he/she can also encourage additional Facebook friends to vote. Voters can also directly invite friends and family to vote by selecting the “invite friends” tab on the contest page.
The 10 design entries with the most votes will be brought to life on the Simon Fashion Now runway for the public to see and for a panel of celebrity judges to evaluate on Saturday, September 24. The Judges’ Choice winner will receive a $500 American Express® Simon Giftcard® and the ultimate Shopper Fan Favorite will receive a $250 American Express® Simon Giftcard®.*
Celebrity judges include local radio personality Michelle Visage, namesake host of Michelle Visage in the Morning on 93.9 MIA FM, who is also nationally recognized as a celebrity judge on the LOGO Network’s RuPaul’s Drag Race (she also co-hosted a morning program with RuPaul on New York City’s WKTU-FM). Visage is a former VH1 personality/reporter and platinum-selling recording artist with the group Seduction (Top 10 hits include “Nothing Matters Without Love” and “Two To Make It Right”).
Boca Raton’s own American Idol Season 10 contestant Brett Loewenstern will also serve as a special guest on the judges’ panel. The former star contender is now working on releasing his first single, which he hopes will lead to his first album and a national tour.
Rounding out the judges will be Joanie Cox, pop culture writer and Glamazon fashion blogger for City Link magazine as well as editor of the Boca Piquant, a publication offering the latest in country club news, fabulous fashion and dining in the Boca Raton/Delray Beach area.
The 10 designs will remain on display at Town Center at Boca Raton through October 2, 2011.
Town Center at Boca Raton, South Florida’s premier luxury shopping destination, features 220 prestigious and internationally recognized stores, including Coach, Tiffany & Co., Bvlgari, Cartier, Ulysse Nardin, Michael Kors, Williams-Sonoma, Intermix, Pottery Barn, Ann Taylor, Louis Vuitton, Origins, Juicy Couture, Godiva Chocolatier, abercrombie, anne fontaine and Tory Burch, as well as leading anchor stores Bloomingdale's, Macy*s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and Sears. Town Center at Boca Raton, owned by Simon Property Group, is located at 6000 Glades Road in Boca Raton. It is open from 10 a.m. to 9 p.m., Mon. through Sat. and 12 p.m. to 6 p.m. on Sun. Restaurants enjoy later hours. Shoppers can follow the activities at Town Center at Boca Raton on Facebook at http://www.facebook.com/TownCtrAtBoca or Twitter at twitter.com/TownCtrAtBoca .
For more information about the “Design Wars” Ga Ga Over Fashion Challenge, part of Simon Fashion Now presented by Braman Motorcars of Palm Beach Bentley/Rolls Royce, please visit http://www.facebook.com/TownCtrAtBoca .
About Simon Fashion Now®
Originally conceived from grand opening events at properties like The Galleria in Houston, TX, The Forum Shops at Caesars in Las Vegas, NV and The Domain in Austin, TX, Simon Fashion Now has evolved into a coast-to-coast tour of vibrant fashion shows and events designed and presented by Simon Property Group, Inc. This free signature event designed to make the runway relevant for the everyday fashionista features fashion presentations rivaling industry shows in production values and makes the hottest men and women's clothing, cosmetics and accessories trends of the season immediately accessible from retailers. As part of the celebration of luxurious and affordable style, Simon Fashion Now features Style Stops where shoppers can gain advice and insight into the season's trends in an interactive format. Fashion-savvy shoppers can visit www.simon.com or each participating mall's Facebook fan page for the latest event updates, style news, contests, photos and additional information.
About Simon Property Group
Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 392 retail real estate properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company's common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at www.simon.com.
* American Express® Simon Giftcard®: Use only at US merchants that accept American Express Cards except cruise lines and casinos. Not for use at ATMs or for recurring payments. Not redeemable for cash. No fees after purchase. For more information, customer service, or Cardholder Agreement visit simongiftcard.com or call 1-800-331-5479. Issued by AEPCMC by license from American Express Travel Related Services Co., Inc.
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