The movie offers 5 key product placement and integration spots for a fast food restaurant, a soda and/or energy drink, a motorcyle, a car and a mobile phone. The film’s one million dollar budget will be split accordingly by all the key advertisers which drastically reduce the advertising investment from each advertiser.
Each brand will recieve a minimum of one and a half minutes of placement and integration in the movie where each plays a vital role within the actual storyline. The movie is based on Frank Hernandez’ true story where brands played an influential role in his life. For example, in the movie, as well as in real life, Frankie becomes financially successful thanks in part to McDonald’s Breakdancing sponsorship and employment.
“The Ninja Breakdancer“ features a fun, inspiring and dramatic story, good acting and the world’s most famous Breakdancers -
ROCK STEADY CREW
JABBAWOCKEEZ
SUPERCREW
QUESTCREW
- the latter three all winners from MTV’s reality dance show, “America’s Best Dance Crew“.
“We are grateful that we have a great story to tell where brands are relevant to the story. And each brand is depicted in a positive light assuring its impact more powerful and engaging.”
“It’s only right to offer a first look see to all the brands that were an actual part of this story”, says Mr.Hernandez. Currently, product placement/integration spots have been offered to McDonald’s, Kawasaki, Nokia and Pepsi to name a few. So far, their enthusiasm and interest have been favorable.
“The Ninja Breakdancer’s“ Product placement deadline is January 31, 2010, with filming scheduled for the month of July 2010. Theatrical release is schedule for December 3, 2010.
NYC Product Placement Productions is not actively shopping for distribution because it plans to go the festival route to garner publicity and buzz. Because of it’s mainstream appeal to both the English and Hispanic Young Adults, specifically male, CEO Frank Hernandez knows theatrical distribution will not be a problem.
“Our Breakdancing stars have millions of fans in the U.S. and around the world. They have generated over 100 Million views from their online videos and the demand for a Breakdancing movie among our audiences place us in a great positiion.”
Mr.Hernandez is more interested and focused on being able to distribute the movie to a larger and wider audience and generate the 20 Milllion viewer impressions it promises its brand partners. He has implemented a 5-stage distribution plan which includes Film Festivals, Theater, DVD sales and rentals, online and mobile distribution. He is currently entertaining Foreign distribution offers.
