The roll out of the new season (Autumn/Winter 2011) collection from German designers Thomas Sabo continues apace following the initial unveiling of the collection in the West End of London.
The new collection mixes iconography associated with Eastern mysticism with the latest fashion trends from the international catwalks, and includes a number of items that are aimed squarely at men.
Amongst the many Oriental symbols and associated imagery that feature in the new range, one symbol that appears more frequently than most is the “Great Blessing Symbol”. This symbol stands for joy, health and a long life in many areas of Asia.
The press and buyers events for the new Asian themed extensions to the ‘POP’ range have now rolled through 18 of the major international fashion and jewellery capitals including Berlin, Paris, Toronto, Stockholm, Singapore, Hong Kong and Zurich.
One of the largest launches took place at the Inhorgenta jewellery trade fair in Munich. The company hosted a POP Party at Munich’s Postpalast to celebrate the fifth anniversary of the popular Charm Club jewellery line.
The designers were also celebrating the launch of their new watches collection and the official announcement of the first official brand ambassador, US pop icon Katy Perry. The night also gave the opportunity to welcome another special guest, Mercedes Formula 1 racing driver Nico Rosberg.
The results of the hard work by Thomas Sabo’s marketing staff can now be admired in the international lifestyle press. Numerous items of Thomas Sabo jewellery are now featuring in a whole range of photo shoot spreads and articles in fashion magazines around the world.
A date for the new additions to the range to land at http://www.thejewelhut.co.uk has not yet been announced but it looks certain that they will fly off the shelves.
http://www.thejewelhut.co.uk is one of the UK's leading online jewellers offering a huge range of official goods from jewellery brands including Pandora bracelets and Thomas Sabo
